Vidwan-ID : 172400



  • Prof Vidyadhar Reddy Aileni

  • Professor
  • Institute of Public Enterprise
Publications 1985 - 2023

Publications

  • 57
    Journal Articles
  • 1
    Book Chapter
  • 6
    Book
  • 16
    Conference
    Proceedings
  • 2
    Projects
  • 4

Citations / H-Index

3 Citations
1 h-index
5 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing, Management & Strategy

Personal Information

Prof Vidyadhar Reddy Aileni

Male
Vice President, Brane Enterprises Private Limited Hyderabad, Telangana, India
Hyderabad, Telangana, India - 500081


Experience

  • Professor

    Marketing

    Institute of Public Enterprise

  • Director

    Department of Management Studies, NALSAR University of Law, Hyderabad

    NALSAR University of Law

  • Former Dean

    Department of Business Management, Osmania university

    Osmania University


Qualification

  • FDP

    IIM Ahmedabad


Honours and Awards

2003

Gold Medal for the best research paper

Osmania University MBA alumni Association

2003

Gold Medal for the best research paper

Osmania University MBA alumni Association

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Doctoral Theses Guided

2023

PROTECTING SOFTWARE FOR TODAY & FUTURE

SUNIL JOSE GREGORY, NALSAR UNIVERSITY OF LAW

MANAGERIAL EFFECTIVENESS: A STUDY OF SELECT PUBLIC & PRIVATE ORGANISATIONS

MOHD. ABDUL AZEEM,

CONSUMER SATISFACTION & PERCEIVED QUALITY OF HEALTHCARE SERVICES IN CORPORATE HOSPITALS

PADMAKAR JHADAV,

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2023

PROTECTING SOFTWARE FOR TODAY & FUTURE

SUNIL JOSE GREGORY, NALSAR UNIVERSITY OF LAW

MANAGERIAL EFFECTIVENESS: A STUDY OF SELECT PUBLIC & PRIVATE ORGANISATIONS

MOHD. ABDUL AZEEM,

CONSUMER SATISFACTION & PERCEIVED QUALITY OF HEALTHCARE SERVICES IN CORPORATE HOSPITALS

PADMAKAR JHADAV,

CUSTOMER COMPLAINT MANAGEMENT AND FEEDBACK IN HEALTHCARE INDUSTRY

C V RAJESH,

MARKETING STRATEGIES OF SOFTWARE EXPORT INDUSTRY

V SRIKANTH,

TECHNOLOGY FORECASTING IN DEFENCE SERVICES

BRIG.RRN CHOUDHARY,

ENTERPRISE RISK MANAGEMENT

A V VEDPURISWAR,

FUNCTIONING OF TRADE UNIONS IN COAL INDUSTRY

B S RAO,

ROLE OF I.T IN BRINGING BETTER HEALTHCARE

G PADMARAJ,

EVALUATION OF QUALITY CIRCLES IN SELECT ENTERPRISES

K NARENDRANATH MENON,

ADVERTISING OPTIONS WITH SPECIFIC REF. CORPORATE CHOICE OF AD AGENCIES

P AMMANI,

STRATEGIC DRIVERS OF SUCCESSFUL INDIAN COMPANIES IN THE PRE & POST LIBERIZATION PERIOD

B KARUNAKAR,

CRAFTING A STRATEGY TO COUNTER TERRORISM IN INDIA

BRIG.D S CHAHAL,

KNOWLEDGE MANAGEMENT IN PUBLIC FUNDED ORGANIZATIONS

G SAMPATH KUMAR,

JOB SATISFACTION AS A FUNCTION OF ORGANIZATIONAL CLIMATE & JOB STRESS AMONG FACULTY OF O.U.

B MURALIDHAR,

I.T AND ITS IMPACT ON ORGANIZATIONAL EFFECTIVENESS

V PRAMADA,

LEADERSHIP STYLES AND ORG. EFFECTIVENESS

A SHILPA REDDY,

CONTRIBUTION OF NRIs OF SILICON VALLEY TO THE US ECONOMY- A STUDY

JAYAKAR DALVAI,

VAT & ITS IMPACT ON MARKET PRICES

K PRASHANT BABU,

MEASUREMENT OF CONSUMER LOYALTY IN SERVICE SECTOR ORGANIZATIONS

N VISHNU MURTHY,

CREDIT INNOVATIONS IN RETAIL BANKING

RAMESH SUVVARI,

IMPACT OF MERGERS & ACQUISITIONS ON THE OPERATINGPERFORMANCE OF SELECT INDIAN COMPANIES

PRAMOD MANTRAVADI,

EMPLOYEE ENGAGEMENT IN THE INDIAN ITES BPO INDUSTRY

VENKOBA RAO,

GLOBALIZATION AND THE NEED FOR RATIONALIZATION OF LABOUR LAWS

R KONDAL REDDY,

ICT(INFORMATION & COMMUNICATION TECHNOLOGY) STRATEGIC INTIATIVES OF GOVT. OF ANDHRA PRADESH

T P PAVAN KUMAR,

LEADERSHIP CHALLENGES IN KNOWLEDGE INDUSTRY

VIKAS SINGH,

CONSUMPTION PATTERNS&CONSUMER PREFERENCES FOR DELECTABLE CUISINES OF HYDERABAD

RAHELA TABUSSUM,

IMPACT OF SERVICE QUALITY ON APPAREL RETAILING WITH REFERENCE TO SELECT STORES IN AP

N UDAYA BHASKAR,

STRATEGIC LEADERSHIP DECISIONS &IMPLEMENTAT-IONIN IT

N B N PRASAD, PHARMA& BIOTECH INDUSTRIES IN INDIA

HR PRACTICES IN MNCs IN INDIA

MIRZA VIQAR AHMED,

EVALUATION OF B-SCHOOLS IN INDIA-A DIAGNOSTIC STUDY

FR. V KULANDAI SAMY,

INNOVATIONS IN DEVELOPING PEOPLE POTENTIAL IN THE IT INDUSTRY

Ms. MAMATHA VEGUNTA,

CREATIVE ENTREPRENEURSHIP IN GLOBAL START-UPS- A STUDY

K RAMARAJU,

IMPACT OF IFRS ON INDIA REAL ESTATE

K V SRINIVAS,

IMPACT OF BALANCED SCORE CARD ON CORPORATE PERFORMANCE- A STUDY OF INDIAN CORPORATE

D PARDHASARADHI,

VALUE IMPLICATIONS OF MERGERS AND ACQUISITIONS IN THEINDIAN INFORMATION TECHNOLOGY INDUSTRY

AVEENA GUDAPATI,

E-LEARNING IN HIGHER EDUCATION WITH REFERENCE TO YEMEN

TAWFIQ ABDULBAGI MOHAMMAD THABIT,

TRAINING EVALUATION & RETURN ON INVESTMENT OF TRAINING PROGRAMS IN IT COMPANIES

JACOB PEREZ,

EMOTIONAL INTELLIGENCE & LEADERSHIP IN ARMED FORCES

GP CAPTAIN UDAY SINGH,

IMPACT OF SALES PROMOTIONS ON PURCHASE BEHAVIOUR OF URBAN CONSUMER

MURALIDHAR GOUD,

STRATEGIC DIMENSIONS OF INSURGENCY IN NORTH

LT. GENERAL SANDEEP SINGH,

MARKETING STRATEGIES IN INSURANCE INDUSTRY-A STUDY SELECT INSURANCE COMPANIES IN AP

SARAT GARIMELLA,

LEADERSHIP STYLES&JOB SATISFACTION OF WOMEN MANAGERS IN BANKING INDUSTRY- STUDY OF SELECT BANKS

VIJAYA NIRMALA MUTTHAMSETTY,

IMPACT OF QUANTITATIVE TECHNIQUES SOFT WARES

BALA SUBRAMANIAM,

UNDERSTANDING FUNDAMENTALS OF HUMAN SIGMA

VENKOBA RAO-POST DOC,

BEHAVIORAL PATTERN OF CONSUMERS TOWARDS THE ORGANIZED RETAIL OUTLETS IN THE TWIN CITIES OF HYDERABAD& SECUNDERABAD

RESHMA NIKHAT,

CONSUMERS

SANGEETHA BODA,

ROLE OF SERVICE SCAPE IN BUILDING BRAND LOVE MEDIATED THROUGH BRAND EXPERIENCE: AN EMPIRICAL STUDY FROM INDIAN HOTEL INDUSTRY

DEBAJANI SAHOO-POST DOC,

IMPACT OF PESTER POWER ON PURCHASE BEHAVIOUR OF SELECT FMCG PRODUCTS IN HYDERABAD REGION

MALLIKARJUN VARKALA,

IMPACT OF MANAGEMENT CONTROL SYSTEMS ON STRATEGIC CHANGE MANAGEMENT (A STUDY OF FMCG INDUSTRY)

GS PHANI KISHORE,

IMPACT OF TELEVISION ADS ON CHILDREN

G SRINIVASA RAJU,

IMPACT OF CRM ON BANKING INDUSTRY-SPECIAAL REFERENCE TO SELECT BANKS

CH BALA RAJU,

CHALLENGES OF SUPPLY CHAIN MANAGEMENT OF NAVAL SHIPBUILDING INDUSTRY

COMMANDER M S SHAMASUNDARA,

THE EFFECT OF MEDIA STRATEGY ON CONSUMER PURCHASE BEHAVIOR WITH SPECIAL REFERENCE TO FMCG PRODUCTS

L. RAMBABU,

EMOTIONAL INTELLIGENCE AND LEADERSHIP EFFECTIVENESS IN IT INDUSTRY- A STUDY OF SELECT IT ORGANIZATIONS OF HYDERABAD

G. NIVEDITA ,

EVALUATION OF MYSTERY SHOPPING AND CUSTOMER SURVEY IN RETAIL INDUSTRY

S SUNEETHA DEVI,

BRAND EXTENSION STRATEGIES OF FMCG PRODUCTS-A STUDY

S.LAKSHMI NARSIMHAM,

EMOTIONAL INTELLIGENCE & ITS IMPACT ON ORGANIZATIONAL PERFORMANCE OF IT COMPANIES

MALLELA KAMESHWAR RAO,

WORK PLACE PRESNTEESM-CAUSES & REMEDIES

MS. LAVANYA KOKA,

A STUDY ON FINANCIAL ECONOMETRICS AND FINANCIAL MATHAMATICAL ANALYSIS IN CAPITAL MARKETS

M. RADHAKRISHNA,

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED& NON BRANDED JEWELLERY WITH SPECIAL REFERENCE TO HYDERABAD

Ms K.GYANESHWARI,

ROLE OF PROMTION IN ORGANIZED RETAILING WITH REFERENCE TO BIG BAZAR

J. RAMAKRISHNA SARMA, RELIANCE AND SPENCERS- A STUDY

ROLE OF HR ANALYTICS & TECHNOLOGY IN DRIVING HR STRATEGY & BUSINESS RESULTS-A STUDY OF SELECT COMPANIES

M. RAMCHANDER,

SEGMENTATION AND POSITIONING STRATEGIES OF SOFT DRINKS-A STUDY OF RURAL & URBAN MARKETS IN TELANGANA STATE

G. BABU RAO,

HR STRATEGIES OF PHARMA INDUSTRY-A STUDY OF SELECT PHARMA COMPANIES IN HYDERABAD

KMV PRASAD REDDY,

STRATEGIC MARKETING IN A COMPETITIVE ECONOMY - A STUDY OF HANDLOOM SOCIETIES IN TELANGANA

ABHAY EKBOTE,

,

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Membership In Professional Bodies

2010

Academy of Business Research, USA.

Member

2002

International Academy of E-Business, USA

Member

2002

Academy of Marketing Science, USA

Fellow

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2010

Academy of Business Research, USA.

Member

2002

International Academy of E-Business, USA

Member

2002

Academy of Marketing Science, USA

Fellow

1992

Association of Indian Management Schools

Member

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Research Projects

The Impact of Physi-Psychological Factors on Employee Turnover’ in IT Organizations

Funding Agency : Private

The working of Municipalities of Gajuwaka and Qutbullapur in Andhra Pradesh

Funding Agency : Private

The Impact of Physi-Psychological Factors on Employee Turnover’ in IT Organizations

Funding Agency : Private

The working of Municipalities of Gajuwaka and Qutbullapur in Andhra Pradesh

Funding Agency : Private

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